Very easy:
- start by adding the default-character-set=utf8 in your MySQL configuration file and restart the database server
- apply this recipe from Activestate Python Cookbook (“guaranteed conversion to unicode or byte string”)
- inside the Cheetah template, use the ReplaceNone filter:
#filter ReplaceNone
${myUnicodeString}
#end filter
in order to prevent escaping non-ASCII characters.

Now. That’s better.